Win the day … follow the plan every day … and pretty soon, you’re winning the year.
That was Fit Father Matt’s recommendation for men trying to build momentum to change their lives.
Matt is a 50-year-old father of three teenage athletes who used the Fit Father Project to lose 50 pounds just after his 50th birthday.
His journey went beyond the physical aspect; it was about reconnecting with his ability to focus. Having the discipline to become self-excellent, to nail a goal that you can truly follow, was only half of his accomplishments in improving his health.
He combined that mindset with the Fit Father Project to create a sustainable structure with his nutrition and exercise.
Matt’s story is perfect for anyone who has been on the roller coaster of starting and feeling like they’ve tried and failed many times. He’d been on that flow for many years until he joined the Fit Father Project, where he began to realign and reconnect with his deeper reasons for getting healthy.
Hearing about Matt’s 50-pound transformation may just get you on the right track as well!
Listen to Matt's Story on the Fit Father Project Podcast!
Different Plans, Limited Success
Matt was never extremely overweight, but he always carried around some extra weight.
“Like many men, I always had peaks and valleys. I would get real serious for short periods of time, then back to nothing.”
As he got older, he ran long distances, training and participating in multiple marathons. He ate whatever he wanted, and he easily kept the weight off because of all the running. But when he stopped running, he didn’t stop his poor diet.
“I got to the point where I knew I needed to lose weight. So I was really interested in my health, and I was really good at following a plan. I thought maybe the plan doesn't even really matter. As long as you have something to follow and you do it day after day after day.”
Matt tried to lose weight and followed several different plans, believing that as long as he had something to follow, it didn’t matter. Name any diet and chances are, he tried it.
That rollercoaster of going up and down, again and again, made him realize that maybe he wasn’t as disciplined as he thought.
He knew he needed something more sustainable. And that's when he found the Fit Father Project.
It’s not impossible to lose weight after 50. Just win the day, day after day! Listen to Matt as he details his weight loss journey.
Win The Day
When Matt started on the Fit Father Project, he didn't just want to lose weight. He also wanted to change his bad eating habits.
“If you’re over 50 pounds overweight, you’re going to have to make some changes, and it’s going to be hard. You’re going to have to have some discipline, whether it’s having too many beers by the pool or having that late-night snack. And in my case, I’m absolutely an ice cream addict.”
On sustainability, Matt highlighted the difference in his mindsets concerning whatever plan he was following.
“Instead of thinking, ‘OK, I can manage this for a few months because it’s going to bring my weight down, I’m going to be happy, and then I can go back to normal,' I started thinking, ‘This is just what I need to do moving forward.'”
Matt quickly learned that it's not about a ‘diet' — it's about making sustainable lifestyle changes. It's a marathon, not a race.
He set a goal to be in the best shape of his life by his 50th birthday. However, he didn’t follow through with it immediately because life got in the way. When he turned 50 without meeting his goal, it was time to get serious. He reexamined his mission statement and went back to work.
Once Matt got started, he never looked back. He lost 10 pounds in each of the first two months on the Fit Father Project. In month three, he felt “turbocharged” and lost another 30. More than that, he was completely reinvigorated.
“I feel like I have the energy to take on any challenge in front of me. The days of sitting around and doing nothing are over.”
Matt has cut out drinking and snacking, and he even kicked his diet soda habit. He replaced unhealthy habits with healthy ones and created a happy, active life.
“It's not for everyone, but for me, it's zero compromise, zero cheating. I have discipline and stick to the plan.”
Matt also attributes his success to the Fit Father Project Brotherhood Facebook group.
So what would Matt say to someone looking to join the Fit Father Project?
3 Key Takeaways From Matt's Journey
Here are the three key lessons you can learn from Matt’s life transformation.
Lesson 1: Find Your Discipline
Matt followed the FFP meal plan and workouts religiously. Some men find ways to adapt it to their wants and needs, but for Matt, sticking to the plan led to success.
Lesson 2: Ground Yourself With a Mission Statement
Matt was set on gaining back his sense of self-excellence — the ability to follow through on something — to truly strengthen his focus to follow through with a plan. A clear picture of what he wanted to achieve reminded him why he started.
Lesson 3: Start on Your Journey Immediately
Successfully meeting your goals is about starting as soon as you get the idea — not next week. It’s better to start ASAP.
What is FF30X?
FF30X is a simple, sustainable, and specific weight loss program that is designed especially for busy men over 40.
With short metabolic training workouts, an easy-to-follow meal plan, and an accountability team that is there for you at every step, FF30X can help you lose 30, 40, or even 50+ lbs — even if you’ve never picked up a weight in your life.
Click here to see what you get when you join the FF30X program today!
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*Please know that weight loss results and health changes/improvements vary from individual to individual; you may not achieve similar results. Always consult with your doctor before making health decisions. This is not medical advice – simply very well-researched info on how to win the day.
